Senior UX/UI designer and strategist from Gaza with 14+ years in fintech, SaaS, and e‑commerce. Resilience-driven, business‑focused design that scales.
I didn’t grow up in Silicon Valley. I grew up in Gaza.
Where electricity cuts out mid-project. Where the internet crawls. Where survival teaches you more about creativity than any textbook.
That environment shaped me. It taught me that design is not decoration — it’s problem-solving under pressure.
Fourteen years later, I’ve gone from sketching ideas in blackout nights to designing products for enterprises, fintechs, and startups across the world. Along the way, I was named among the Top 9 People Leading the Future of UX and AI proof that resilience and vision can take you further than circumstance.
My Vision
I believe UX is more than usability. It’s strategy. It’s growth. It’s impact.
My vision is to push UX beyond the interface transforming it into a driver of business outcomes, innovation, and accessibility for people everywhere.
What I Do
I partner with organizations to design solutions that scale, resonate, and perform:
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UX Strategy & Consultation – Aligning business goals with user needs to unlock clarity and direction.
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Product Design – Building apps, SaaS platforms, and digital ecosystems that deliver seamless, conversion-driven experiences.
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Design Systems – Creating scalable, consistent systems that reduce friction and speed up product delivery.
Strategic Impact
I don’t just design screens. I design outcomes.
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Microsoft Office 365 MTS Project – Contributed to improving collaboration workflows by optimizing user experience within enterprise environments—the result: increased adoption and smoother onboarding across teams.
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Local Bank – Revamped their digital banking app, simplifying adoption in a market with low digital awareness and enhancing customer trust.
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Mentoring & Consulting – Guided startups, founders, and young designers on aligning UX strategy with business goals, improving usability, and scaling design maturity.
Each project carries the same goal: reduce complexity, drive adoption, and create measurable impact.
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Resilience in Action – If I can design under bombardment, I can design under any deadline.
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Global Standards, Local Insight – I bring enterprise-level expertise to emerging markets, bridging both worlds.
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Strategic Thinking – Every design choice is tied to business outcomes, user adoption, and growth.
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Future-Focused – From AI-driven research to scalable design systems, I help teams build not just what’s next, but what lasts.